Complex problems deserve more than a fast answer.
I turn misalignment & chaos into clarity teams can act on.
Selected Work
Aligning Product Vision
Negotiating Competing Priorities
Coming soonImproved Activation Time by 83%
Coming soonStandardizing Industry Process
About
Designer who thinks
in systems,
acts on detail.
If I weren’t a product designer, I’d probably have been a detective or a counsellor. Design work is both. I use empathy to read the clues people leave behind, work out what they actually need, and bring a fresh angle to what the team has assumed.
I do my best work where the problem isn’t defined yet, making sense of ambiguity and competing goals and turning them into decisions a team can act on. Working across startups gave me an experimental streak and a strong sense of ownership. I’ve also been building AI into how I work, from custom Claude skills for design review to research synthesis and flow mapping.
I care as much about how a team works as what it ships, from building a user-centric culture to asking questions that move a conversation forward.
Outside of work, I’m raising a toddler, going deep on early childhood development the way I do with any topic that hooks me, and rewatching Bones more times than I’ll admit.
Based in
Vancouver, BC
Craft
Product strategy, end-to-end design, UX research, interaction & visual design, data-informed design, AI-assisted research and synthesis, workshop facilitation, systems thinking
Tools
Figma, Figma Make, Sketch, Adobe Creative Cloud, Miro, Amplitude, Fullstory, Heap, Google Analytics, Dovetail, Notion, Jira, Claude, Claude Code, ChatGPT, Gemini, HTML/CSS, React.js, Next.js
Certifications
Human-Centered Systems Thinking (IDEO) · Assumption Testing (Teresa Torres)
Education
BSc, Interactive Arts & Technology (Design), Simon Fraser University
Résumé
Connect
How I approach design
Empathize first
A design is only as useful as it is true to real user and stakeholder needs, not a prescription of what you assume is best. I treat design as an ego-free zone.
Customer obsessed
I like being close to the people I design for, hearing a frustration or brainstorming a fix together. Like method acting, immersing in someone's day-to-day is how you catch the nuance behind what they need.
North star vision
What separates a good designer from a great one is stepping back to ask how a decision serves the larger vision. I let that question guide the details.
Experience
IndependentDesign Contractor · 2020-Present
Product and UX design for startups and community organizations. Most recently led discovery for a seed-stage AI sales intelligence startup, using Claude to synthesize research and framing the UX problems its leadership used to set product principles.
DoolyProduct Designer · 2021-2023
Led discovery and research that set core product direction, and designed a deal card that lifted field updates by 18%.
2X Conversion Design ConsultancyLead Designer · 2020-2021
Led onboarding, billing, and marketing-site redesigns across venture and agency products, improving customer acquisition and activation.
MuseFindProduct Designer · 2017-2019
Designed a self-serve platform that grew to 13K+ signups, and ran 50+ research sessions to drive new product discovery.
Earlier roles at Fraser Health Authority and SFU Beedie.
What others say
Gloria's shown incredible leadership on the design team, stepping up to own critical aspects of our direction with a rare thoughtfulness and depth that raises the bar.
Design Manager
You embody empathy, teamwork, and serious hustle. You ask the best questions without ever making someone feel you went for the jugular. You listen, and I can see your mind reframing what was said into something meaningful.
VP of Customer Success
Probably the most deeply empathetic designer we have, and a wealth of knowledge about our customer. Gloria asks the tough questions and knows what it takes to turn value into delight.
Product Manager