Hi, I’m Gloria

Hi,I’m Gloria

Empathy Led Product Designer

I specialize in storytelling, unraveling complex UX problems, & crafting data-backed design solutions that drive business & user outcomes.

I specialize in storytelling, unraveling complex UX problems, & crafting data-backed design solutions that drive business & user outcomes.

I specialize in storytelling, unraveling complex UX problems, & crafting data-backed design solutions that drive business & user outcomes.

As a designer with 6+ years of experience, I'm passionate about product discovery and helping B2B businesses align on a shared vision that drives value for customers.

About Me

About Me

I often say if I weren't a product designer, I might've been a detective or a counsellor. Thankfully, UX and product design brings the best of both worlds, allowing me to create impactful solutions by using empathy to solve clues left by users.

Working in multiple startups led me to develop an experimental mindset, coupled with a strong sense of ownership over my work and spreading positive impact across my team.

When I’m not designing, I’m either watching Forensic Files, tending to my houseplants, or recording my next YouTube cover.

I’m also passionate about mental health and personal development, so you’ll hear me chatting away about team building and culture!

Top 5 CliftonStrengths

Restorative

I'm good at figuring out what's wrong and resolving it.

Empathy

I can sense other people's feelings by imagining myself in others' lives or situations.

Context

I understand the present by researching its history.

Intellection

I'm introspective and appreciate intellectual discussions.

Individualization

I have a knack for figuring out how different people can work together productively.

Awards & Speaking

WiT Regatta 2019 - Panelist Speaker

Hack Our City 2018 - 1st place

Startup Hacks 2018 - Finalist

Design Philosophy

Design Philosophy

Empathize First

The usefulness of a design really depends on the user and stakeholder needs, not a prescription of what you assume is best for them. Treat design as an ego-free zone.

Customer Obsessed

I love chatting with our customers, whether it’s hearing about their pains or brainstorming solutions together. Like method acting, deep diving into their day-to-day is how we truly understand the nuances of their needs.

North Star Vision

What differentiates a good designer from a great one is the ability to step back and ask “How does this design impact our greater vision?” Let your design decisions bring you closer to the main goal.

What Others Say About Me

“Gloria is probably the most deeply empathetic designer that we have. She is a wealth of knowledge about our customer. Thank you for asking the tough questions, pushing the boundaries, and knowing what it's going to take to turn value into delight for our future users.”

– Product Manager

“Gloria’s shown incredible leadership on the design team, stepping up to own critical aspects of our future direction, and has done so with a rare thoughtfulness and level of depth that raises the bar.”

– Design Manager

“Thank you for reworking the Heroicons in the design system. You noticed ways to improve them and taught me a few Figma tricks along the way. This fix will make a big difference in their ease of use and productivity for designers.“

– Product Designer

“I love working with you. You embody empathy, teamwork and have some serious hustle. You help corral people's mind maps and brain dumps of ideas and ask the BEST QUESTIONS that doesn't make the talker feel that you just went for the jugular. You LISTEN and I can see your mind working to quickly mirror, reframe, translate, repackage what was said into something meaningful.”

– VP of Customer Success

“Gloria put together an informative & thoughtful teach-out for R&D around the Hook model and evaluating our current thinking on habit-building within the product experience. Thank you for taking the initiative and leading the charge here to give us all a common language for those discussions going forward."

– Engineering Manager

“Super props to Gloria for staying way past working hours with me to grind out some sprint grooming! Being a power house of a designer, always having a great attitude and a pleasure to work with!”

– Engineering Lead

“Gloria is probably the most deeply empathetic designer that we have. She is a wealth of knowledge about our customer. Thank you for asking the tough questions, pushing the boundaries, and knowing what it's going to take to turn value into delight for our future users.”

– Product Manager

“Gloria put together an informative & thoughtful teach-out for R&D around the Hook model and evaluating our current thinking on habit-building within the product experience. Thank you for taking the initiative and leading the charge here to give us all a common language for those discussions going forward."

– Engineering Manager

“Thank you for reworking the Heroicons in the design system. You noticed ways to improve them and taught me a few Figma tricks along the way. This fix will make a big difference in their ease of use and productivity for designers.“

– Product Designer

“I love working with you. You embody empathy, teamwork and have some serious hustle. You help corral people's mind maps and brain dumps of ideas and ask the BEST QUESTIONS that doesn't make the talker feel that you just went for the jugular. You LISTEN and I can see your mind working to quickly mirror, reframe, translate, repackage what was said into something meaningful.”

– VP of Customer Success

“Gloria’s shown incredible leadership on the design team, stepping up to own critical aspects of our future direction, and has done so with a rare thoughtfulness and level of depth that raises the bar.”

– Design Manager

“Super props to Gloria for staying way past working hours with me to grind out some sprint grooming! Being a power house of a designer, always having a great attitude and a pleasure to work with!”

– Engineering Lead