Empathy Led Product Designer
As a designer with 6+ years of experience, I'm passionate about product discovery and helping B2B businesses align on a shared vision that drives value for customers.
I often say if I weren't a product designer, I might've been a detective or a counsellor. Thankfully, UX and product design brings the best of both worlds, allowing me to create impactful solutions by using empathy to solve clues left by users.
Working in multiple startups led me to develop an experimental mindset, coupled with a strong sense of ownership over my work and spreading positive impact across my team.
When I’m not designing, I’m either watching Forensic Files, tending to my houseplants, or recording my next YouTube cover.
I’m also passionate about mental health and personal development, so you’ll hear me chatting away about team building and culture!
Top 5 CliftonStrengths
Restorative
I'm good at figuring out what's wrong and resolving it.
Empathy
I can sense other people's feelings by imagining myself in others' lives or situations.
Context
I understand the present by researching its history.
Intellection
I'm introspective and appreciate intellectual discussions.
Individualization
I have a knack for figuring out how different people can work together productively.
Awards & Speaking
WiT Regatta 2019 - Panelist Speaker
Hack Our City 2018 - 1st place
Startup Hacks 2018 - Finalist
Empathize First
The usefulness of a design really depends on the user and stakeholder needs, not a prescription of what you assume is best for them. Treat design as an ego-free zone.
Customer Obsessed
I love chatting with our customers, whether it’s hearing about their pains or brainstorming solutions together. Like method acting, deep diving into their day-to-day is how we truly understand the nuances of their needs.
North Star Vision
What differentiates a good designer from a great one is the ability to step back and ask “How does this design impact our greater vision?” Let your design decisions bring you closer to the main goal.